Edelyn has extensive experience as a content specialist, copywriter, video producer through her roles at prominent media publication WORLD OF BUZZ and a creative agency.  Prior to her role at AAPR, Edelyn was also the Editor-in-chief of The Full Frontal, an upcoming Malaysian publication where she led the refresh of the brand to what it is today.

Her portfolio of clients includes NIVEA, AirAsia, PropertyGuru, Maybank, Nestle, Boost, Sunway, Universal Music Malaysia, and Expedia. Her time as a copywriter saw her working with various local and international property clients such as Pavilion, Keppel Land, Ibraco Berhad, Bangsar Hill Park, and Sunway Properties.

Self-driven with an eye for detail, she has experience in content development, curation and strategy, website content development, internal communications, corporate branding and social media.